RICHMOND, VA – (Wednesday, December 13, 2023) – W League RVA is pleased to announce a multi-year partnership with global sports brand hummel to be the club’s official apparel and jersey supplier. hummel will outfit the W League RVA players and staff with all training, travel and matchday attire for its inaugural season in 2024 and beyond.
Celebrating its 100th anniversary as a global leader in sports wear and design, hummel is renowned for its innovative design options and brand customization and prides itself on changing the world through sport, making sure that its designs, sponsorships, people, teams, and initiatives work to drive change and progress. The partnership between hummel and W League RVA allows for enhanced collaboration to create custom gear that is uniquely Richmond and allows us to build community through our kits.
W League RVA joins iconic international brands like the Danish National Football Teams, Everton FC of the Premier League and Women’s Super League, and FC Köln of the Bundesliga and Frauen-Bundesliga and domestic brands like Minnesota Aurora FC of the USL W League outfitted in hummel’s high-level performance apparel.
W League RVA will unveil the club’s visual identity along with the inaugural season’s home and away kits produced by hummel during a brand launch event slated for Spring 2024. Fans wishing to be a part of the event and receive exclusive merchandise with the new branding are encouraged to join the W League RVA Founder’s Club to secure their place and lock in their inaugural season tickets.
Camp Peery, Richmond Kickers’ President and COO said:
“Hummel’s mantra of ‘Community Through Kits’ deeply resonated with our club during the selection process and serves as one of the primary reasons W League RVA is so excited to embark on a best-in-class partnership with the historic sportswear brand. From top-of-the-line gear for our players to fully customized kits that will help tell the story of our new club, we can’t wait to share our collaborations with the Richmond community this coming Spring.”
Chase Eagan, VP of hummel Pro North America said:
“American soccer history and Richmond, Virginia go hand-in-hand, that’s why we are so excited to be partnering with W League Richmond for their inaugural season. Our conversations with everyone at the club have solidified our belief that this will be a great connection and we can’t wait to develop an amazing range of on-field and off-field products for the soccer community in Richmond.”
Madeline McCracken, W League RVA Sporting Director said:
“We are so pleased to welcome Hummel to the W League RVA family. Our partnership with Hummel will be transformative and it will represent a strong backing for the growth of women’s soccer in the United States, especially in the Richmond region. We look forward to collaborating with Hummel through many exciting moments in our team’s history!”
Stay tuned to the W League Richmond social channels on Facebook, Instagram, Threads, and X (formerly Twitter) for more updates ahead of kickoff in 2024 including technical staff, branding, jerseys, and more!
About W League RVA
Announced on July 15, 2023, W League RVA is one of the latest USL W League expansion sides preparing to kickoff its inaugural season in 2024. 22 Holdings, LLC, the ownership group that runs the Richmond Kickers, founded the W League side to create a new level of competition for women’s soccer in the region. The team will have its own unique identity and branding that will launch in 2024.
The W League RVA team competing in 2024 marks the first time Richmond has fielded a pre-professional women’s team since the Richmond Kickers Destiny that operated from 2005 to 2009. As players did while playing for Destiny, W League RVA players will have a platform to develop their talents as players and serve as role models to lead the growth of women’s soccer in our wider community.
About hummel
hummel is a Danish sports- and fashion-brand with a history leading back to 1923. hummel designs, produces and markets sportswear, training wear, equipment and sneakers for adults and children, male and female. Through the four product categories teamsport, footwear, kids, sport lifestyle as well as selected premium co-labs, hummel delivers new styles multiple times during the year with a mix of retro and contemporary trends. hummel A/S is a part of Thornico A/S.
